For nearly a century, The Jel Sert Company has focused on creating high-quality, high-value foods and beverages that help bring people together. In 2022 and 2024, Jel Sert was certified as a Great Place to Work! We are currently looking for a passionate and dedicated individual to join our team as a Sr. Manager Social Commerce Activation. If you are looking for a Great Place to Work, with a work environment that encourages personal growth, responsibility, and a shared vision for creating incredible products that help create lasting memories, then Jel Sert wants you!

The Sr. Manager Social Commerce Activation is responsible for spearheading our social commerce initiatives across Meta platforms, TikTok Shop, and other relevant channels, with a strong focus on affiliate and creator marketing. This role drives significant revenue growth and innovation through social commerce channels, shaping our overall digital sales strategy, managing creator relationships, and positioning our brand at the forefront of social commerce trends.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Develop and execute a comprehensive, long-term social commerce strategy aligned with the company's overall business objectives, including affiliate and creator marketing initiatives.
• Meet or exceed targets for profitable eCommerce sales and strategic objectives across all social commerce channels, including affiliate and creator-driven sales.
• Lead the integration of social commerce, affiliate marketing, and creator collaborations into our broader sales and marketing strategies.
• Foster strong relationships with heads of sales, marketing, product, and operations, as well as key content creators, influencers, and affiliates to ensure seamless execution of social commerce initiatives.
• Oversee the analysis of key performance metrics across all social commerce channels, including affiliate and creator programs, providing regular reports and insights to senior leadership.
• Lead the ideation and development of innovative social commerce features and experiences, collaborating with creators and affiliates to produce compelling content and campaigns.
• Establish and maintain best practices for social commerce, affiliate marketing, and creator collaborations within the organization and industry, ensuring compliance with FTC guidelines and platform policies.
• Develop and maintain strategic partnerships with key platforms (e.g., Meta, TikTok, Amazon), content creators, and other relevant stakeholders in the social commerce ecosystem.
• Continuously optimize social commerce strategies, including affiliate and creator programs, based on performance data and emerging trends.
• Design and implement incentive structures and tools that empower creators and affiliates to effectively drive traffic and sales to our ecommerce channels.
• Manage and optimize the company's Shopify store, ensuring seamless integration with social commerce initiatives and maximizing its performance as a key D2C channel.
• Develop and execute strategies to grow the company's D2C business, including customer acquisition, retention, and lifetime value optimization across owned platforms and social commerce channels.
• Oversee the development and maintenance of D2C-exclusive products or bundles, collaborating with product and marketing teams to create compelling offerings that leverage social commerce trends.
• Implement and manage customer relationship management (CRM) strategies for D2C channels, including email marketing campaigns and personalized shopping experiences, to drive engagement and repeat purchases.
• Represent the company at industry conferences and events as a thought leader in social commerce, affiliate marketing, and creator collaborations.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required

EDUCATION and/or EXPERIENCE

• Minimum of 5 years’ sales experience with a CPG food or beverage company.
• Minimum of 3 years’ experience with Social and Social Commerce
• Strong business and financial acumen.
• Proven track record of consistently growing eCommerce businesses.
• Ability to analyze and interpret data from multiple social commerce channels to inform strategic decisions.
• Experience with content creation for shoppable posts and live shopping events.

KNOWLEDGE, SKILLS and/or ABILITIES

• Ability to succeed in a customer focused sales organization.
• Experience creating sales presentations and developing customer programs.
• Ability to develop creative solutions to business opportunities by thinking “outside the box”.
• Excellent communication skills – able to present ideas effectively, listen actively, and work across functional boundaries.
• Strong understanding of affiliate marketing strategies, platforms, and best practices.
• Excellent relationship management skills, particularly in working with content creators and influencers.
• Ability to analyze and interpret affiliate and creator performance data to inform strategic decisions.
• Knowledge of influencer marketing trends and best practices across various social media platforms.
• Experience with affiliate link tracking and attribution models.
• Familiarity with influencer contracts and negotiation processes.
• Understanding of social commerce features on platforms like TikTok Shop and Amazon, as they relate to affiliate and creator marketing.
• Proficient in:
  • TikTok Ads
  • TikTok Seller Central
  • Meta Business Manager
  • Meta Ads Manager
  • YouTube Shoppable Ads
  • Amazon Seller Central
  • Amazon Affiliate Program
  • Amazon Attribution Ads
  • Pinterest Shoppable Ads
  • Identifying emerging social platforms for commerce opportunities (Lemon8, Shuffles, Discord, Twitch, etc)
  • MS Office (Excel, PowerPoint, & Word)

PHYSICAL DEMANDS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to move distances (within and between) office environments and travel environments
• Ability to travel in a vehicle (driving) or airplane for long periods of time ~ 6 hours minimum
• Ability to sit for periods of time in front of a computer
• Must have clear speech and can hear and listen for communication.
• Must be able to read and write in English daily.
• Must be able to stoop, bend, stretch, reach and/or grab documentation or product, as needed.
• Must be able to read at a distance and can recognize color.
• Hand dexterity to complete job responsibilities on computer, paper and phone.
• Ability to lift and carry up to 30lbs ~ this could be luggage during travel or product

WORK ENVIRONMENT

Works out of a home office along with traveling up to 30% of the time.

ACCOUNTABILITIES CHECKLIST

Planning

Prioritizes and schedules own work.

Develops long-range objectives and plans to meet them.

Coordinating/Supervising

Checks the quality and timeliness of own work.

Communicates company programs and procedures to others i.e., brokers and customers.

Controlling

Establishes and manages annual business plan to sell all products at or above the Jel Sert Net Costing.

Plans and evaluates performance results i.e., sales calls, account performance, pay back of Trade Spending.

FOOD SAFETY and QUALITY RESPONSIBILITIES

Follow applicable procedures and work instructions.

IMPACT ON JEL SERT SUCCESS

This job improves incremental sales revenue opportunities leveraging the power o